About Us
AI & Automation
Made Practical
Why “Live Your Hobby” Exists
Most small business owners are drowning in admin work instead of focusing on what they love. After 13 years at ADP helping thousands of small businesses, I saw the same pattern everywhere: brilliant entrepreneurs spending 60+ hours a week on tasks that could be automated.
I spent those years watching clients struggle with growth while juggling payroll, compliance, and daily operations. The data showed that the right systems saved them both time and money, but most couldn’t access the kind of strategic automation help they really needed.
So I combined my Kellogg MBA frameworks with generative AI and no-code automation to create Live Your Hobby, a practical approach that puts time back in the hands of people who want to focus on growing their business.
Ready to see how this approach can work for your business?
Generative AI is the great small-business equalizer
— Eric Lopez, Founder
My AI-Powered Support System
My approach combines strategic thinking with hands-on technical skill. I practice what I teach, using the very same frameworks from our Pathways to run LYH itself. In Pathway 1, I show you how to transform a generic AI into your own specialized team.
Founder
Eric Lopez
AI Assistant 1
Strategy Consultant
AI Assistant 2
Prompt Engineer
AI Assistant 3
Built in the Trenches, Refined for You
Four real-world wins, from corporate analytics to a seven-figure side hustle, that show how our playbooks save time for founders who wear every hat.
SMB Revenue Guardian
13 years at ADP’s HRO arm building lead-scoring & churn-risk models that protected $211M for the company.
Side-Hustle to 7-Figures
Flipped sneakers & collectibles to seven-figure sales, proving custom tools and systems beat big budgets.
Solo Consultant, Zero Crew
Turned that hustle into a one-person consulting firm using Kellogg MBA frameworks + Gen-AI automation.
AI-Powered Playbooks
Now distill everything into ready-to-run AI & automation guides so you reclaim hours, not just learn theory.
Turn one stubborn task into a smart, automated win
Running a small business means you juggle sales calls, service tickets, and a dozen open tabs before lunch.
Leave one of those headaches with us.
You stay focused on serving customers while proven automation does the repetitive work in the background.